Linen as a Green Textile
01.10.2012 § Leave a comment
In 2010 I visited our San Francisco showroom. Since I had been aspiring to develop “green” products, I asked our salesperson, as I often do, what kind of green product they sell and how they sell it. The showroom salesperson showed me a pile of fabrics she had set aside to recommend when a client asked for a green product for her home. It was a pile of natural fiber material, heavy on the linen side, but very few samples had any writing or labels telling their green stories. I was actually puzzled by her selections until I realized that people respond more to the fiber than to any certification for the concept of “green.” That is why I set out to develop a third party certified eco-friendly linen for our Back to Basics collection.
I am sure the understanding of “green” has evolved since then. Although the fervor over green textiles has waned a little because of the tough economy, concern for the environment is still in many people’s minds. Continuing to research green textile technology will always be my aspiration.