At NeoCon on the 10th Floor

21.05.2013 § Leave a comment

We will be meeting many, many people at NeoCon this year. I’ve been going in and out of the Merchandize Mart nearly a third of my life; this NeoCon I will probably meet more people than the sum of all the past years combined. At least I hope so.

NeoCon feels like a big party for our industry. I once heard a young party-loving girl say, “to go to a party is to see and be seen.” That “to be seen” part was new to me since I have never thought that way. In this case, to open a new showroom on the 10th floor of the Merchandise Mart is for sure an action “to be seen.”

There is a sense of confidence in taking this stride. It is important enough to benchmark Brentano’s history. We are excited about the opportunity to exhibit our style—yet nervous about the amount of work we have to put in to reach our goals. I am sure there is hard work ahead of us from here on out, but this leap will strengthen our capacity to design. I shall open my arms to greet the challenge, or I shall wither with the comfort of an easy career.

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