14.07.2014 § Leave a comment
For select fabrics in our Brentano Green line I designed a parchment paper tag to attach under our regular sample tag. It reads:
The practices used to produce this fabric are water conscious. By making this selection, you are helping Brentano conserve water.
The person who benefits the most from this tag is me. Whenever I catch myself wasting water, I feel ashamed and immediately correct myself. I ask myself, how could I champion a cause but act contrary to it? The water tag has turned into an alerting mechanism in my daily life; I am more alert when using water and am more conscientious. « Read the rest of this entry »
03.04.2013 § Leave a comment
1) Unlike some of the faux leathers on the market that use polyurethane resin made for the fashion industry, our polyurethane products are designed for the furniture industry. The resin formula is designed to last and stay in good condition for a long time compared to products that are made for fashion purposes which will deteriorate in a few years.
2) Our polyurethane faux leather is uniquely designed and colored by the Brentano Design Studio and marketed only by the Brentano brand. The soft hand, color, pattern and luster are outstanding, and the function of our faux leather goes beyond what real leather can do. « Read the rest of this entry »
01.10.2012 § Leave a comment
In 2010 I visited our San Francisco showroom. Since I had been aspiring to develop “green” products, I asked our salesperson, as I often do, what kind of green product they sell and how they sell it. The showroom salesperson showed me a pile of fabrics she had set aside to recommend when a client asked for a green product for her home. It was a pile of natural fiber material, heavy on the linen side, but very few samples had any writing or labels telling their green stories. I was actually puzzled by her selections until I realized that people respond more to the fiber than to any certification for the concept of “green.” That is why I set out to develop a third party certified eco-friendly linen for our Back to Basics collection. « Read the rest of this entry »
05.09.2012 § Leave a comment
03.02.2012 § 1 Comment
The spring 2012 collection developed around a desire to create things that possess a tranquil quality. We are introducing soft textures and subtle patterns, many within our Brentano Green line. There are high performing patterns too like Plein Air and Zinnia (above), but in my mind, the idea of tranquility connects most closely with green mindfulness.