01.10.2012 § Leave a comment
In 2010 I visited our San Francisco showroom. Since I had been aspiring to develop “green” products, I asked our salesperson, as I often do, what kind of green product they sell and how they sell it. The showroom salesperson showed me a pile of fabrics she had set aside to recommend when a client asked for a green product for her home. It was a pile of natural fiber material, heavy on the linen side, but very few samples had any writing or labels telling their green stories. I was actually puzzled by her selections until I realized that people respond more to the fiber than to any certification for the concept of “green.” That is why I set out to develop a third party certified eco-friendly linen for our Back to Basics collection. « Read the rest of this entry »
03.02.2012 § 1 Comment
The spring 2012 collection developed around a desire to create things that possess a tranquil quality. We are introducing soft textures and subtle patterns, many within our Brentano Green line. There are high performing patterns too like Plein Air and Zinnia (above), but in my mind, the idea of tranquility connects most closely with green mindfulness.